EDK and Company’s CEO Endrea Kosven was recently interviewed in the San Fernando Valley Business Journal on the value of old-school marketing in a recent effort by Guitar Center, who commissioned a marketing study promoting the benefits of music lessons for children. An independent study commissioned by the Westlake Village company looked at the behavior of adolescents aged 7 to 17 who take music lessons, and it found that they can help improve the children’s ability to focus.
Trusted methods like marketing studies can lend credibility to public relations and marketing efforts in overall strategy.
Read Endrea’s commentary in the article below!
